What to Expect from Ebook Conversion Services

Converting print books into ebooks, often with the help of ebook conversion services, is practically de rigueur for today’s publishers and authors. Breaking into the ebook market can increase exposure and boost sales. According to the latest statistics, at least 54 percent of Americans read ebooks from time to time.

Ebook readers represent an eager market. People who read ebooks read more books, on average, than other Americans: around one-third of self-identified ebook readers consume more than 20 books a year. Moreover, those who read ebooks tend to purchase nearly double the amount of books than print readers, perhaps due to the ease of the one-click purchase. Continue reading

Three Steps for Choosing a Publishing Service

Even the best writers can struggle to publish their books on their own. Self-publishing has lifted the most formidable barriers to seeing one’s book in print, but it brings problems in its own right. Writers who self-publish are often at loose ends when it comes to choosing the publishing format, designing the book’s cover, and distributing and marketing their books. A publishing service can solve a bevy of problems, allowing authors to publish quality work without overspending.

Publishing services, unlike traditional publishers, do not purchase the rights to a book. Instead, the author pays the service to produce the book, and the author retains all rights and profits from the sale of the book. Some publishing services will publish any manuscript for a fee, but others filter the material, refusing to offer a quote before assessing the text. Continue reading

Professional Typesetting Vital to Publishing Industry

Professional typesetting involves laying out texts and illustrations in a visually pleasing design to produce a document that is printer-ready. In the pre-computer days, professional typesetters had to work with small wooden blocks to lay out pages. Nowadays, computer programs do the bulk of the work, but a skilled professional has to steer the programs to produce documents that draw the eye to the printed page. Despite the easy availability of typesetting software, professional typesetting services are still essential to achieving excellent layouts.

A range of skills are used in professional typesetting: choosing fonts and styles; inserting stylish “swashes,” or flourishes that are added to letters for design purposes; and ensuring consistent paragraph, word, line, and letter spacing. The typesetter also chooses fonts that match the tone of the writing, makes certain that the illustrations are properly prepared for printing, and checks that the overall layout is artistically pleasing. Continue reading

Tips for Advancing Your Digital Content Creation

Nowadays, every company, small and large, has to devote its efforts to digital content creation. Digital content creation is the development of educational, entertaining and/or newsworthy material that’s disseminated through electronic media. Staying relevant in a crowded marketplace depends on attracting customers who are increasingly drawn to digital content. Today’s advertising rule is to pull rather than push; attractive digital content exerts the greatest pull on your potential customers.

Your digital-content-creation strategy should entail consistently creating excellent content. Great content can be presented in a variety of formats. Videos, infographics, blog posts, tweets, Facebook posts, and Pinterest pictures can be used to tweak your content in millions of creative ways. Your objective is to develop a strong web presence that carries positive connotations. Continue reading

How to Get the Most Out of Your Copyediting Service

Hiring a copyediting service to review your manuscript can take a load off your back, assuring that your writing is error free. Copyediting is an important step along the road to publication. It not only ensures that an author’s text has correct spelling and grammar, but it also provides a clean manuscript that’s easy to read and understand.

A copy editor is more than a proofreader. Much like proofreading services, copyediting services correct mistakes in punctuation, grammar, spelling style, and usage. At the same time, they add a deeper level of editing to ensure the ultimate readability of the text. Their task is not developmental editing, which consists of in-depth restructuring of the manuscript. Instead, copyediting services act as a guide, identifying inconsistencies and proposing elimination or expansion of sections of the manuscript. Continue reading