Twenty years after it started selling books online, completely upending the bookselling business in the process, Amazon has opened a physical bookstore, Amazon Books. This surprising move confuses many in the publishing business. Why would Amazon want to open a brick-and-mortar store when its online shop is fantastically successful?
All reports indicate that the Seattle, Washington, Amazon store is a well-arranged shop that’s pleasant to browse through. As promised, prices at the store are identical to Amazon’s online book prices. Pictures of the store show a setup similar to that of other chain bookstores of the past and present, such as Barnes and Noble and Borders. Continue reading