Pearson, the British publishing company, has declared its intention to rebrand itself as the “world’s learning company.” The company managed to retain its title as the world’s biggest publisher in 2015, but it has clearly done some soul-searching, nonetheless. Among shake-ups in the publishing world such as consolidations, mobile’s dominance, and the rise of indie publishing, Pearson has decided to discard many of its labels and focus only on education.
Pearson has explained its desire to unify its portfolio of services and products under one globally recognized brand, while also standing out from its competitors. Its new branding intends to reflect the curiosity and excitement that accompany learning. Continue reading