Crowdfunding Publishing

Crowdfunding Draws on Reader Engagement

Crowdfunding Draws on Reader Engagement

The answer to getting published in a crowded marketplace just might be crowdfunding. Crowdfunding raises capital for a business or project via the group efforts of individual investors. Done primarily through social media and crowdfunding platforms, this method of fundraising taps into a person’s network to gain needed funds and exposure.

Crowdfunding turns mainstream business financing on its end. Instead of writing a business plan and presenting it to potential investors, or in the case of publishing, showing a finished manuscript to a publisher who might turn it into a book, crowdfunding gives the entrepreneur or the writer the upper hand. The writer presents his or her concept online and asks for people to help pay for publication by contributing any sum of money.

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