Magazines Making a Comeback

Magazine Readership is at an All Time Peak

Magazine Readership is at an All Time Peak

Over the past thirty years, many of the most popular magazines in the United States have seen their circulation drop precipitously. Nevertheless, recent industry reports indicate that magazines have been making a comeback. In fact, magazine readership is at an all-time peak, with the Association of Magazine Media saying that 91 percent of Americans peruse magazines. In March 2016, the average audience for magazines was 1.9 billion people. That audience tends to be active on social media: it gave online magazine brands 900 million likes and followers during the first quarter of 2016. At first glance, this news seems confounding. If newsstand sales have dropped, and some large magazines have reduced the size of their circulation, how is it possible that readership has increased? Continue reading