With teams of experts in place and a finger on the pulse of the latest innovation, GreenPoint makes it a priority to keep our clients up to date on news, trends, and information relevant to the content and publishing industries.

Digital Publishers at War Against Ad Blockers

September 2015

Ad blocking impedes publishers’ ability to garner advertising dollars. Publishers have begun fighting back against ad blocking, although some people contend that blocking is necessary, given the poor quality of the ads. Read more

Apple’s News App Paves the Way for Publishers’ Success

September 2015

Apple has introduced an app that offers an aggregate, customized news feed. Many publishers have signed on to partner, hoping that the app’s lack of ad blocking will boost their revenue. Read more

Slump in E-Reading Attributed to High Prices

September 2015

The latest sales figures show a drop in ebook sales. Many attribute the slump to the higher ebook prices set by publishers in the wake of their deals with Amazon. Read more

Setting Standards For Book Choices

September 2015

Schools are on the front lines dealing with controversies over book choices and censorship. They can turn to outsourcing help for creating policies, procedures, and modern standards in the age of digital technology suffusing the publishing world. Read more

Digital Textbooks Expand Their Realm

September 2015

Research on college students demonstrates their inclination toward digital learning. New features added by e-textbook companies add to its allure. Read more

Readers and Authors Stand to Win with New Amazon Program

September 2015

Changes to Amazon’s KDP Select program will improve both earnings and the quality of the books it offers. Many authors welcome the changes, but some are still dissatisfied. Read more

Does Your Book Seem Too Quiet?

September 2015

Booktrack embeds digital books with accompanying music and sound effects that adjust to the pace of the reader. There are opposing views about the value of books that have sound. Read more

The Great Publishing Debate

September 2015

Self-publishers of ebooks and traditional publishers disagree about the best way to publish a book. There are pros and cons to both sides of the conflict. Read more

Publishers Building Bridges with Mobile Users

August 2015

Forming relationships with mobile users is critical to publishers’ marketing tactics. Several publishers have initiated programs to connect with smartphone users. Read more

Social Recommendations Power Book Discovery

August 2015

Book discovery is a major concern of book publishers and authors. Social recommendations and book suggestions by mini-influencers are important sources of book discovery. Read more

The Truth about Ebook Sales

August 2015

Sales of ebooks have been slipping while sales of print books have grown. A closer look reveals that sales of independently published ebooks are actually growing, likely due to their lower price. Read more

Self-Publishing on an Upswing

August 2015

Self-publishing continues to show profits. Authors who choose to go independently have an array of options for self-publishing their books. Read more

Hybrid Publishers Sidestep Common Woes

August 2015

Hybrid publishers offer some of the best features of traditional publishing and independent publishing. By paying less at the outset and sharing profits, these publishers bring strong results. Read more

Mobile E-reading A Growing Trend

August 2015

Mobile phones and tablets are incredibly useful for communicating via phone calls, texts, WhatsApp, and email. Lately, consumers have discovered an entirely different use: reading. Read more

Are Tablets Crucial to the Ebook Industry?

August 2015

A slump in tablet sales leads to questions about the vitality of ebooks. Several surveys suggest that consumers read ebooks on a variety of available platforms, so a decrease in tablet use should not significantly impact ebooks. Read more

Audiobooks Heard Loud and Clear

August 2015

Audiobooks continue to maintain a strong commercial presence, and they are appreciated by audiences of all ages. Audiobooks are available in standard and innovative formats. Read more

Libraries Expand Digital Holdings, Reduce Print

August 2015

Libraries have been expanding their digital book collections, despite budgetary limits. They have to balance their print-book collections with their ebook collections. Read more

Saving the Environment: Another Reason to Love Ebooks

August 2015

Ebooks benefit the environment by reducing the impact of the print industry, which has a large carbon footprint and pollutes on a grand scale. Read more

Digital Innovations Rejuvenating Libraries

August 2015

Lending libraries can increase their relevance in the digital age by taking advantage of services that support ebook lending. Read more

Ebooks Now Easier to Read than Ever

August 2015

New enhancements make e-reading more similar to traditional reading than ever before. New fonts and an upgraded e-reader boost reading speed and reduce eye strain. Read more

Social E-Reading Expands Its Reach

August 2015

Ebooks enrich the experience of social reading. Using the technology in ebooks, readers have endless opportunities to connect with one another through literature. Read more

Opportunities and Challenges Abound in International Publishing

August 2015

Mobile phones, which are owned by a large proportion of the world’s population, offer new opportunities for publishers to disseminate ebooks across the globe. Read more

Adaptation to Mobile Inevitable for Publishers

August 2015

As mobile devices become ubiquitous, a growing number of users depend on them for Internet access. To remain relevant, publishers must adapt their content to mobile usage. Read more

Abstracting and Indexing Still Relevant in the Digital Age

August 2015

Abstracting and Indexing services are essential to the discoverability of journal articles. These services are making adjustments to meet the needs of the rapidly advancing digital era. Read more

U.S. Schools Adapting Digital at a Clip

August 2015

College students might be slow to warm to digital textbooks, but many of their slightly younger siblings are being raised in a cocoon of data. Read more

Why You Need an Enterprise-Content-Management Solution

August 2015

An Enterprise-Content-Management solution boosts business. It helps resolve problems related to efficiency, compliance, and handling of paper documents. Read more

What to Expect from Ebook Conversion Services

July 2015

Ebook conversion services transform print files or books into digital books that are compatible with e-readers. Understand the steps these services take to make a book e-reader ready. Read more

Three Steps for Choosing a Publishing Service

July 2015

When choosing a publishing service, determine the benefits you want and need. Different publishing services offer various levels of editing, design, distribution, and marketing. Read more

Professional Typesetting Vital to Publishing Industry

July 2015

Professional typesetting formats a document in a polished manner, giving it an air of authority and quality. Using a professional service is advisable. Read more

How to Get the Most Out of Your Copyediting Service

July 2015

Hiring a copyediting service to review your manuscript can take a load off your back, assuring that your writing is error free. Copyediting is an important step along the road to publication. Read more

Tips for Advancing Your Digital Content Creation

July 2015

Digital content creation is a crucial marketing strategy. Improve your digital content creation by creating a conversation, diversifying your content offerings, and making your content sharable. Read more

Digital Publications Growing in Diverse Spheres

July 2015

Recent reports about Americans’ relationships to ebooks gave pause to the digital publishing industry. A study by Pew Internet Research found that print continues its dominance over ebooks. Read more

Digital Educational Materials Bring Hope and Concern

July 2015

By all accounts, digital textbooks and digital testing are the wave of the future. Educational publishers were among the top-earning publishers of 2014, and the industry is still in its infancy in terms of content development. Read more

Publishers Target Teens and Kids

July 2015

Nielsen ratings have released survey results about teens’ reading habits. Paradoxically, although this generation was born into an inherently digital world, the teens express a preference for print books over e-books. Read more

What to Ask Your Digital Vendors Before Committing

July 2015

According to Paul Willmott of McKinsey & Company, “Around 80 percent of purchases are researched online before a customer goes into a store.” Read more

Print Textbooks Continue to Reign in Colleges

July 2015

In a June 2013 article, CNBC heralded the new age of educational e-textbooks, quoting industry experts who listed a myriad of reasons to explain the shift away from traditional textbooks. Read more

Native Advertising

July 2015

Growing use of mobile devices is spurring publishers to respond to consumer demands for fewer interruptions in their content. Native advertising embedded in the content is ideal for mobile devices encouraging consumer action: Read more

Digital Textbooks Engage With Personalized Data

July 2015

Use of digital textbooks has become widespread, if not yet ubiquitous. One huge advantage of digital over print is personalized content. Print textbooks have no choice but to be one size fits all, while digital texts can be adjusted to suit each learner’s personal needs. Read more

Quality Is Key in Ebook Publishing

June 2015

Publishers agree that quality of ebooks is essential to sales. Certain factors contribute to the quality of digital conversions; ensure that your ebook publisher provides them. Read more

Ebook Industry Undergoing Shifts

June 2015

The ebook industry has not shown significant growth in the past year, and the market has been narrowing. Innovations have the potential to alter the situation. Read more

Content-Authoring Tools Will Save You Time and Money

June 2015

Content-authoring tools are software that is used to develop e-learning products. Save time and money by choosing the right tools for your needs. Read more

Consumer Power Drives Book Discovery Efforts

June 2015

Publishers are trying new strategies to help readers discover their books. Social efforts, such as blogs and expert recommendations, are gaining in popularity. Read more

E-Publishing Companies Test New Business Models

June 2015

E-publishing is an evolving field. E-publishing companies have been trying new business models such as subscription, direct selling, and bundling to increase sales. Read more

Digital Education Still Hasn’t Hit Its Stride

June 2015

E-learning is a growing field, but college students have been slow to embrace it. Educational publishers are adjusting their approach to meet the demands of digital education. Read more

Traditional Publishers Go Native

June 2015

Online publishing has paved the way for a completely untraditional style of advertising. Instead of unrelated ads that interrupt the content, native advertising looks and feels like the other content on a site. At times, it is so similar in style to the website or publication where it appears that it is indistinguishable from unpaid content. Read more

Shot In the Arm to Online Newspapers

June 2015

The recent spate of new apps for smartphones and tablets has given fresh life to digital newspapers. Readership of online newspapers grew by 85 percent between October 2013 and October 2014 and shows every sign of continuing its upswing. Read more

Trending Mobile

June 2015

Mobile-device publishing is the newest development in mass-media information and content-delivery systems. It has its own rules for engaging consumers and means of generating income. Read more

The Metadata Revolution In E-Book Publishing

May 2015

“Discoverability” is the current keyword for efficiently locating information and selling books. Metadata are the tool revolutionizing digital e-publishing by increasing the discoverability of texts. Read more

Amazon Wins .Book Domain

May 2015

Amazon, the book-selling behemoth, added another feather to its cap with the purchase of the online domain name “.book.” In a private auction, Amazon.com won the right to control and sell domains that end in .book. Reportedly, Amazon paid $10 million for the TLD, or top level domain name. Read more

The Next Chapter In E-Books

May 2015

You are settled in your favorite chair on a cold winter night, snuggling with your blanket, hot tea and favorite e-book. The cell phone is turned off. Your body is relaxing, the brain waves are slowing, and your mind falls ever deeper into the story. It’s a moment of peace in a busy world. Read more

Secondhand E-Book Market Unfolds with Sony's New DRM System

April 2015

E-books, once they have been read, usually languish untouched in an e-reader or other electronic device. Selling used e-books has been difficult, as well as legally questionable. Recently, the news of Sony’s new DRM system gave a glimmer of hope that this situation will change. Read more

Watermarks Fight the Tide of Piracy

April 2015

Piracy presents a real and present threat to electronic books. Publishing giant HarperCollins’ recent decision to adopt Digimarc Guardian Watermarking has brought the issue to the fore. The extent of the privacy problem is debatable, but regardless, publishers are increasingly choosing to protect their content with watermarks. Read more

Blendle Innovates News Distribution

March 2015

Blendle, a Dutch company, is breathing new life into journalism. This recently established site dubs itself “The iTunes of Journalism,” touting the ease of browsing and buying articles through its platform. Read more

Sluggish E-Book Sales Growth Gives Pause to Publishers

March 2015

For the past few years, prognosticators have been predicting the demise of brick-and-mortar bookstores. In fact, readers have been turning to digital books in increasing numbers, but the latest statistics tell another story. Read more

Brave New World of Analytics Bolsters Digital Marketing

March 2015

New opportunities for targeted digital marketing are unfolding in the wake of the just-announced Adobe-Nielsen partnership. Nielsen, the global information and measurement company, and Adobe, the computer software company, have announced a strategic alliance. Read more