With a professional staff of experienced content, publishing, and subject matter experts, GreenPoint is on the forefront of thought leadership when it comes to the confluence of software and services, providing insight for others in the field.

Six Things to Consider When Developing Your Digital Publishing Strategy

February 2014

The ubiquity of digital books has steered many publishers toward developing a digital publishing strategy. The world of publishing is changing rapidly: traditional distribution channels are shrinking, and customer segmentation has been disrupted. Self-publishing has grown in popularity, and bastions of the publishing industry have consolidated... Read more

Term Mapping

January 2014

With the dramatic increase in documents and data that require compilation and integration in the digital age, term mapping has become an essential service for companies of every description. Term mapping refers to the tasks involving, for instance, integrating a newly acquired vocabulary into a client’s controlled vocabulary. Often this involves building a thesaurus... Read more

Digital Textbooks & HTML5

December 2013

Electronic textbooks, commonly known as digital textbooks, are gradually gaining a foothold on the market share of print textbooks. The development of digital textbooks is still in its infancy, but as publishers adapt to new technology, converting their print texts to digital formats with the use of HTML5-based platforms, the promise of widespread use throughout the educational system is high. With the emergence of HTML5, e-textbook conversions are more convenient than ever... Read more

Where Is the Electronic Publishing Industry Headed?

December 2013

The popularity of electronic books continues to change the publishing industry. Digital books are poised to expand, rather than diminish, the publishing business. This white paper describes various aspects of the changing publishing industry, including those specific to textbooks and magazines, as well as to journals. It also presents the three major platforms publishers can use to present their publications as they move into the future... Read more

LaTex Services

December 2013

The LaTex typesetting system makes formatting easier for high quality texts, including books, articles, and reports. Originally developed to format mathematical and scientific documents that require diverse and sophisticated formatting structures (for numbers, symbols, and tables), LaTex has become an important tool for the mainstream publishing industry. Many publishers of books and articles use LaTex almost exclusively to save time and labor costs on text design so that authors and editors can focus on creating content. LaTex significantly reduces formatting challenges and produces flawless, easy-to-read documents... Read more

EPUB 3 and the Future of Digital Publishing

November 2013

Electronic book publishers have been gradually adopting EPUB3. Educational, scientific, and professional publications, as well as magazines, are especially suited to presentation via EPUB3. The rich media content, interactivity, and complex layouts that naturally complement these types of publications are all intrinsic to EPUB3’s capabilities. Additionally, EPUB3’s metadata capacity and the marketing potential that accompanies stronger metadata make it notably appealing to publishers... Read more

Creating Device-Flexible Content for the Web, Mobile Devices, and E-Readers

November 2013

Internet users are increasingly connecting on multiple devices, including tablets, phones, and e-readers. The growth of multi-screen behavior also impacts website design. The most important change concerns the way content is managed, published, and created for the web. This white paper reviews industry best practices in creating, managing, and publishing content online and discusses how publishers can grow and increase profits through device-flexible content... Read more

Controlled Vocabularies Are Essential to Database Use

September 2013

Millions of potential users (such as libraries, universities, and corporations) search research databases for articles. To reach these potential customers, publishers use controlled vocabularies to make their content more readily accessible to searches. Controlled vocabularies are sets of terms used by databases to classify articles. They increase access to information by using subject headings and descriptors in a hierarchical manner, so that topics are grouped according to both general and more specific terms. Successfully linking database content to keywords requires the expertise of information access professionals... Read more

Best Practices in ONIX Records for Publishers

September 2013

To navigate the book-industry supply chain and reach today’s readers, publishers need rich metadata, or information about their titles that is highly descriptive, standardized for computer-to-computer transmission, and thorough. The quality of the metadata that publishers supply directly impacts their success in the market. Rich metadata creates access points, making publishers’ content available to the largest possible audience and greatly increasing sales. While machine-readable metadata (particularly the ONIX Record) is now the industry norm, human expertise still determines the quality of the metadata... Read more

The Publishing Industry in the Digital Age

August 2013

Dramatic changes in the industry have created new challenges for publishers, who need to answer growing consumer demand for e-books and other digital content while facing a challenging economic landscape. To compete in the new business model that has emerged, publishers need to convert their offerings to upgraded digital formats, with digital indexing and metadata. Partnering with a sole vendor who can provide these services efficiently can ease the burdens of entering the digital age for traditional publishers... Read more

Reaching More Users: Best Practices in Information Access for Publishers

July 2013

As vendor-supplied bibliographic records have replaced on-site cataloguing for more and more libraries, publishers need to provide rich metadata to accompany their content. Today’s industry standard is the MARC (Machine-Readable Cataloguing) record. Standardized, highly flexible, and customizable, MARC records allow publishers to ensure that users find their content. This white paper discusses how publishers can maximize the advantages of MARC records to improve information access and increase sales... Read more